BLOG: From University to Reality

Earlier this year I finished my Masters of Marketing degree from Swinburne University. As I finally approached the end goal, I wasn’t sure what to expect from this new phase of my life. Wow - I had completely finished up with university life, and a new chapter was about to start…

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Sheida Danai
The Rise of Carer-Focused Innovations

With the rise of technologically advanced solutions comes a rise in fear and anxiety, because what if the technology you are trialling at your workplace one day steals your job? The concerns are understandable but on the other hand these fears, fuelled by years of traditions and habits, are potentially standing in the way of helping the age services industry progress.

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Sheida Danai
The Health Tech Obsession

What is it about Health Tech that has grabbed the attention of so many of us? By us, I am not just talking about you and me, but also multi-billion dollar companies such as Alphabet, Amazon and Apple. Why are they interested? WHY AM I?  What is actually happening? Why the “sudden” interest from so many parties?

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Sheida Danai